Selling a house is different from selling other items.
Unfortunately, many home sellers don’t understand this concept and will make mistakes using techniques that may work in one industry thinking and hoping it will work when selling their house.
For most buyers, purchasing their home will be the largest investment they will make in their lifetime. Simple sales tricks and ploys don’t work when selling real estate.
Here are some of the more common mistakes that home sellers make that cost them sales.
The following are some of the top real estate don’ts for selling a house in Austin:
- Price high so you can negotiate. This tactic very seldom works. What happens is that the home seller will price 10% over market value, hoping they’ll make extra money or negotiate for a total sale over market price, thus increasing their profits. Here’s the reality… most home buyers will go to the next house in the subdivision that isn’t overpriced and submit their offers & negotiate. Then, after 3 months of unnecessary holding costs, the home owner will have to drop their price to market price (or even lower if they’re desperate to sell). Had they listed properly the first time, this mess could have been avoided.
- Think having your cute pets on display during a showing will help you sell your house. Not everyone is a pet lover. In fact, some people have allergies to pets. I’ve seen numerous times where potential buyers like the house but get into a sneezing fit because the seller has Fluffy, their little cat, purring on the leg of the buyer. Eliminate your personal preferences when showing a house and keep it very neutral.
- Assume people can use their imagination. I had a lady once refuse to clean her house for a showing because she hated cleaning. You can imagine how the house looked and smelled. Her illogical rationale was that the buyer could imagine what the place would look like cleaned so she didn’t have to actually do it. This assumption can also apply towards staging. Having furniture in a house allows people to better judge the size of a room than when it’s empty.
- Try to hide stuff. Next to pricing, the most common mistake of homeowners who can’t sell their house is lack of cleanliness & lots of clutter. I was doing a walk through of a house with potential buyers when we walked into the master bedroom. The homeowner had taken most of my advice… the bed was made, personal pictures were taken down, furniture dusted, scented candles lit, etc… However, the reason the room was so clean is that she simply stuffed everything into a closet. This became evident when the potential buyer opened the door only to have an avalanche of junk fall onto him. Needless to say, they did not buy the house. Don’t assume that you can hide your junk or your mess in an area where people won’t find them. They WILL look in your cabinets and your closets.
If you are looking to sell your house quickly, then it’s best to work with a real estate professional who has experience in buying and selling real estate. At Hippie Hollow Homes, we specialize in both traditional as well as non-traditional ways of buying and selling homes. We’ve participated in more than 1,200 real estate transactions in Austin, Texas, during the past decade because we focus on solving our customers’ problems.
Click here for more information about Hippie Hollow Homes.
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